We are Populo
Duncan is Populo’s MD, having set up the company in 2013. Duncan is passionate about enabling SME's to recruit and retain the best staff out there, so that they thrive and grow over the long term. He’s a qualified Independent Financial Advisor, with a Diploma and Certificate in Financial Planning and Services from the Chartered Insurance Institute, and a Certificate in Pensions Automatic Enrolment, Financial Planning and Services from the Pensions Management Institute. Populo is a member of Sense, the award winning independent financial advice network, built for modern IFA practices. Before Populo, Duncan worked for over a decade in financial services, as a Senior Business Financial Planning Manager at NatWest and The Royal Bank of Scotland, and before that Personal Financial Advisor at Halifax Bank of Scotland.
Sarah’s background is marketing and research (including The Market Research Society’s Advanced Certificate in Market and Social Research Practice). This allows us to offer clients the opportunity to conduct research with their staff, better informing their strategy. Sarah has been responsible for qualitative in-depth research (focus groups, workshops, one-to-one interviews) and larger scale quantitative research (online surveys, mystery shopping, street/in-home/telephone interviewing). Sarah was the NUS’s (National Union of Students) Research Officer, Strategic Marketing Manager at The Scottish Government, and Planner at The Leith Agency, Scotland’s leading advertising agency. Sarah also offers freelance marketing consultancy, helping businesses with their marketing, research and events.